The Tennis Label Crossing Over From Baseline To Everyday Closets

Courtney Kelly founded Courting as a tennis brand, but the label isn't staying confined to the court. Kelly is emerging as a name worth tracking as pieces built for match play find their way into general rotation, the kind of crossover familiar to anyone whose closet already moves between clubhouse and errands. The brand's traction both in and beyond the sports world points to a broader appetite for tennis-inspired dressing that reads just as well off the court as on it.

With reporting from The Zoe Report.