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Theo James Fronts Gant's Fall 2026 Campaign, Dressed for a Nineties Manhattan Minute

· 1 min read
Group of diverse fashion models posing in elegant evening gowns on luxurious staircase indoors.
Photo by Felix Young on Pexels

Theo James has signed on as the new face of Gant, lending his tailored ease to the label's fall 2026 campaign as he heads into a fresh season of "The Gentlemen." The shoot's palette and layering pull straight from downtown Manhattan circa the mid-90s, all quiet polish and city-ready cool.

With reporting from WWD Fashion.

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