TWP Is Having a Moment—And Storefronts to Prove It

Fashion insiders have watched this one quietly for years, but TWP's co-founders, Trish Wescoat Pound and Andrew Rosen, are now walking Vogue through the brand's fast climb from cult favorite to mainstream name, timed to a run of new store openings. The label's arrival on more sidewalks marks a shift that once lived mostly in word of mouth.

With reporting from Vogue.