Ugg Builds Its New Campaign on Pairs, Not Solo Stars

Ugg's "Born to Feel" campaign skips the single-face formula in favor of three duos. Emily Ratajkowski shares the campaign with Adwoa Aboah, PinkPantheress appears alongside Rowan Blanchard, and Julez Smith is paired with Tyson Beckford. Three generations and three different corners of fashion and music, each represented as a pair rather than a solo name. The choice to cast in twos, not ones, is the story here.

With reporting from Footwear News.