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Vivian Jenna Wilson Is the Face Desigual Picked to Defy the Machines

· 1 min read
Group of diverse fashion models posing in elegant evening gowns on luxurious staircase indoors.
Photo by Felix Young on Pexels

Desigual has cast Vivian Jenna Wilson, Elon Musk's eldest daughter, as the face of its fall 2026 collection, built around the line "Born to Disobey." The Spanish label points its new campaign squarely at artificial intelligence and robotics, using Wilson as the human counterpoint to the theme. A season about resisting automation gets a very human face fronting it, not an algorithm.

With reporting from WWD.

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