When the Occasion Calls, the Noses Are Reaching for Green
Fragrance houses are seeing eco-minded scents cycle back into favor, tracking the moments the world feels most unsettled. Pierre Bongert-Marlier, fragrance development director at DSM-Firmenich, calls it an on-and-off trend that switches on whenever a crisis does. For the galas and step-and-repeats this desk covers, it means the finishing note on a look may say as much about the room's mood as the gown does.
With reporting from WWD.