The American Set Tips
Who Wore What When

When the Occasion Calls, the Noses Are Reaching for Green

· 1 min read
Group of diverse fashion models posing in elegant evening gowns on luxurious staircase indoors.
Photo by Felix Young on Pexels

Fragrance houses are seeing eco-minded scents cycle back into favor, tracking the moments the world feels most unsettled. Pierre Bongert-Marlier, fragrance development director at DSM-Firmenich, calls it an on-and-off trend that switches on whenever a crisis does. For the galas and step-and-repeats this desk covers, it means the finishing note on a look may say as much about the room's mood as the gown does.

With reporting from WWD.

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