The American SetWhere the Craft Actually Lives: Inside a Sneaker's Foam
On's incoming Cloudsurfer 3 lands Oct. 1 carrying a new cushioning foam that, by the company's own account, took months of demanding, detail-obsessed lab work to get right. President Scott Maguire is the one crediting the effort, a reminder that a shoe's most-praised feel often starts as an unglamorous materials problem long before anyone laces up. It's the kind of quiet rigor that separates a sneaker from a mere accessory.
With reporting from Footwear News.
