Where Work Boots Are Headed Next: Outdoors

Helly Hansen says footwear already accounts for roughly 20 percent of its work segment, and the label is using that footing to plan its next move: outdoor footwear. It's a vote of confidence that a boot engineered for the job site travels well onto rougher, more recreational ground. Here in Colorado and around Aspen, where a work boot and a trail boot already do overlapping duty in the same closet, that crossover isn't a stretch — it's the local wardrobe as it already stands.

With reporting from WWD.