The American Set Tips
Who Wore What When

Work Boots Are Having a Moment Beyond the Jobsite

· 1 min read
A captivating contrast between stylish white boots and classic bowling shoes on a carpet.
Photo by Pavel Danilyuk on Pexels

Helly Hansen is taking its footwear ambitions past the work site and into outdoor terrain. The brand's footwear line already makes up roughly a fifth of its work-apparel business, a solid enough foothold to expand from. It is a shift that tracks with how boots actually get worn these days — as at home on a Colorado trailhead as on a job site.

The American Set on film — also on Instagram.

With reporting from Footwear News.

More from Who Wore What When

  1. The Five Bronzers Standing In for a Week at the Beach

  2. Photo by ola szkolda on Unsplash

    Seven Decades, 78 Pieces: A New York Museum Turns the Jewelry Box Into a Queer Time Capsule

  3. The Bag That Clocks In Before You Do

  4. Amal Clooney's Nails Just Made the Case for Quiet Polish This Fall

The American Set

The group

Eight local titles, each belonging to its place and keeping its own voice, its own look and its own readers.
About · Standards

Work with us

Brands & companies
Writers & photographers
Creators

Contact

Press, partnerships and corrections
[email protected]
Palm Beach · · 84° · Overcast · No.7Beverly Hills · · 78° · Clear · No.5Nashville · · 97° · Clear · No.1The Hamptons · · 73° · Clear · No.3Aspen · · 78° · ClearMiami · · 82° · Overcast · No.2Montecito · · 72° · Partly cloudy · No.4Nantucket · · 72° · FairMalibu · · 74° · ClearJackson Hole · · 76° · Clear · No.8Palm Beach · · 84° · Overcast · No.7Beverly Hills · · 78° · Clear · No.5Nashville · · 97° · Clear · No.1The Hamptons · · 73° · Clear · No.3Aspen · · 78° · ClearMiami · · 82° · Overcast · No.2Montecito · · 72° · Partly cloudy · No.4Nantucket · · 72° · FairMalibu · · 74° · ClearJackson Hole · · 76° · Clear · No.8