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Who Wore What When

Wrangler and Imogene + Willie Bet Big on the "Made in USA" Label

· 1 min read
Group of diverse fashion models posing in elegant evening gowns on luxurious staircase indoors.
Photo by Felix Young on Pexels

Wrangler is teaming up with Nashville favorite Imogene + Willie on a denim and apparel collection built entirely with domestic manufacturing. The partnership isn't a one-off capsule — it's structured as three separate product drops, spanning both men's and women's pieces. Two names with very different denim pedigrees, betting together that American-made still has pull on a hangtag.

With reporting from WWD.

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