Wrangler Rides Into Target, Limited Run Only

Wrangler, the denim house with rodeo bona fides going back generations, has landed on Target's racks with a women's-only collection built to last just a season. The pairing puts a name known for authentic western tailoring next to one of the country's biggest retail floors, putting straight-leg and bootcut credibility within reach of a Tuesday grocery run. It is women's product exclusively, no crossover line, no reissue — a heritage label meeting a mass audience on its own terms, for as long as the run lasts.

With reporting from WWD.