Xirena Puts Down Roots in Los Angeles, Storefront and All

Thirteen years is a long time to sell only what goes under the clothes, and Xirena has used every one of them to earn a lease. The label opened its first-ever store in Los Angeles this week, a milestone address for a brand that started as lingerie and has since built out into full ready-to-wear and a lifestyle line besides. There is a particular kind of confidence in going brick-and-mortar only once the closet is this full — no longer a drawer of basics but a whole wardrobe, with a door in Los Angeles for opening it.

With reporting from Fashionista.