Zendaya Gets the Action-Hero Edit, in Clothes She Helped Design

In On's newest campaign, Zendaya is both the star and one of the people behind the clothes: the line she wears was developed jointly by her and the brand. The campaign comes as a short film that borrows its pacing from action movies, which suits technical clothing designed to look good while moving. For an archive that keeps track of who designed what, the credit line is the story here. She isn't only modeling the pieces, she shares the design credit.

With reporting from WWD Fashion.