Mickey Mouse Gets an Outdoor Wardrobe From Columbia Sportswear
Disney and Columbia Sportswear have extended their work together with a new line built around Mickey Mouse, according to Variety. The line is called "Mickey's Outdoor Club," and it puts Disney's best-known character on outdoor clothing from the Oregon-based brand. With it, the character becomes part of Columbia's hiking and outdoor range. Readers in Beverly Hills who head for the canyon trails on weekends now have a Disney-branded choice from a company known for gear made for the outdoors.
With reporting from Variety.