NBC Marks 100 Years With a Plan to Bring Sponsors Into Its Biggest Broadcasts

NBC is marking its 100th year, and NBCUniversal is using the milestone to attract advertisers to a series of major programming events, according to Variety. The company plans to expand the sponsorship approach it built for the 50th anniversary of "Saturday Night Live" in 2025. Viewers who tune in for the network's centennial events can expect new advertising to be part of the celebration.

With reporting from Variety.