Nothing Taps V of BTS as Its Worldwide Face, Putting the Singer on Its Newest Headphones

The technology company Nothing has named V, a member of BTS, as its ambassador around the world, and he appears wearing the brand's latest headphones. Carl Pei, who co-founded Nothing and serves as its chief executive, credited the singer with a natural willingness to take creative risks. Pei also said V keeps moving into new kinds of music and new looks. For listeners in Beverly Hills who choose their headphones with as much care as anything else they wear, the pairing puts a performer known for his sound and a company focused on design into the same product.

With reporting from The Hollywood Reporter.