The American SetA Five-Story Address Arrives on Fifth Avenue, Steps From Central Park
The new building rises five stories on Fifth Avenue, within walking distance of Central Park, and now stands as the brand's largest flagship anywhere. Paris-based design studio Gilles & Boissier oversaw the interiors, working two ideas into the architecture at once: the brand's alpine origins and the vertical language of the city's own skyscrapers. The result places a European mountain heritage inside one of Manhattan's most watched retail corridors. For a stretch of Fifth Avenue defined by scale and skyline, the addition reads as a deliberate fit rather than an import.
With reporting from Surface.
