The American Set Tips
What It Sold For

A House Built to Last a Century, Not a Season

· 1 min read

New York Fashion Week has a new address this week: Braun Haus, an immersive installation built around a hundred years of design rather than a single collection. Inside, the brand's newest release, NEVO, is presented alongside that longer history, framing precision and engineering as a form of personal style in their own right. The premise is continuity — that culture and self-expression owe less to a season than to a century of getting the details right. It reads less like a runway show and more like an argument, staged as a room.

With reporting from Surface.

More from What It Sold For

  1. A Dressing Room Built Like the Rest of the House

  2. The Decorator Who Lets a Picture Wall Loosen Up

  3. The Plaza Takes Four Years Off to Restore Its Exterior

  4. Blunt and Krasinski Close a $5 Million Deal at the Standish

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