Inside an AD100 Designer's Trick for Never Repeating a Room

Heidi Caillier, the AD100 designer known for interiors that never repeat themselves, shared the discipline behind that variety in a recent AD PRO Design Dialogues conversation. She spoke about keeping a body of work fresh project to project, running a design team that operates remotely, and using what she calls a "limited options program" to guide clients toward decisions with confidence. For homeowners weighing their own renovations, the approach offers a rare look at how a working designer keeps every room distinct rather than defaulting to a signature look.

With reporting from Architectural Digest.