The Loud Bath Is Back in the American House

Pattern is returning to a room that spent a decade in white. New guidance settling into well-appointed bathrooms this season points to stripes, florals, and animal prints replacing the solid, spa-neutral towels that have dominated for years. The shift favors a bolder, more maximalist hand in a space long treated as the house's quietest corner. For homeowners weighing a small, visible upgrade, the humble bath towel is emerging as an easy way to bring personality back to the tile.

With reporting from Architectural Digest.