The American SetThe Paint Chip That Moves a Listing
Color forecasts for 2027 are beginning to arrive, the first signals of a palette that will shape how American houses are painted, staged, and sold in the year ahead. For agents and owners alike, these early calls matter well before a can is ever opened: a favored hue on a front door or a great room wall has long been part of how a house presents itself to a buyer. The full slate of colors is still being announced, one house at a time, but the direction of the market's next palette is already taking shape.
With reporting from Elle Decor.