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What It Sold For

Ralph Lauren Home Bets on the American Loft

· 1 min read
Fashionable woman in hijab posing confidently in front of a Ralph Lauren store.
Photo by Rahib Hamidov on Pexels

Ralph Lauren Home has unveiled a new collection built around the enduring pull of loft living, the kind of raw-beamed, high-ceilinged space that first defined downtown Manhattan and has since become shorthand for American urban style. The line leans into that history with an urbane sensibility, pairing masculine materials with the open, industrial bones the loft made fashionable. It arrives as part of a broader wave of design news, including a fresh Rejuvenation collection from Mieke ten Have. No pricing or retail details have been released.

The American Set on film — also on Instagram.

With reporting from Architectural Digest.

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