The American Set Tips
What They Collect

The Case for the Less Expensive Koons

· 1 min read

Artnet News reports a Jeff Koons watch priced at $25,100 is winning more admiration than its $448,000 counterpart from the artist. Both carry his signature style, but the higher price does not translate to greater appeal, per the outlet's own preference. For collectors, it's a reminder that taste and cost don't always move together, and that the smaller number on the tag can still be the better find.

With reporting from Artnet News.

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