Fifth Avenue Gets Its First Made-to-Order Atelier, Wrapped in Alpine Design

Moncler has opened its largest flagship to date on Fifth Avenue, designed by the Paris firm Gilles & Boissier. The interiors pull from two references at once: the scale of Manhattan's grand retail architecture, and the terrain of the French Alps that shaped the label's origins. Art plays a central role throughout the space, giving the store the feel of a gallery as much as a shop. Most notable for anyone who follows craft and provenance closely is the addition of the brand's first bespoke atelier, a made-to-order operation housed inside the new building. It is the kind of detail that turns a flagship opening into something collectors of design and craftsmanship will want to see for themselves.

With reporting from Galerie.