The American SetFord's Sub-$30K Fathom Pickup Surfaces on Nevada Roads
Ford is letting the Fathom electric pickup show itself in public for the first time, with camouflaged prototypes spotted making test runs through Las Vegas. The truck is positioned as the automaker's affordable entry into the electric pickup segment, with pricing expected to land under $30,000. Nevada's open desert roads have long served as proving ground for automakers finalizing a vehicle ahead of launch, and Ford's choice to run the Fathom through the city itself gives the public an early, if still-disguised, look at the shape and stance of the truck to come.
With reporting from Road & Track.
