Fujiwara's Name Doubles the Price of a Brabus Electric Motorcycle

Brabus has put a $50,000 figure on an electric motorcycle designed with Hiroshi Fujiwara, the Japanese figure whose influence on streetwear is treated as foundational. That number is twice what the maker asks for the standard version of the same machine. The premium, then, is for the design and the name attached to it rather than for a different motorcycle underneath. Collectors who follow limited editions will recognize the arithmetic: the ordinary bike exists, and this one sits above it at exactly double. For an American buyer weighing it against a well-optioned sports car at the same price, the appeal is the signature and the exclusivity, not the drivetrain.

With reporting from Robb Report Motors.