The Assistant Booking Your Table May Not Be a Travel App

A new report from Skift makes a case that matters well beyond the travel industry itself: the more consequential shift in AI and travel is unfolding inside general-purpose personal assistants, not inside apps built specifically for booking trips. These assistants are learning to make reservations, change them, and act on a traveler's behalf without a dedicated travel product standing in between. For a publication that covers where people eat and stay, that is a distinction worth watching — it changes who, or what, is actually calling ahead.

With reporting from Skift.