The Everyday Stay Is Getting a Wellness Upgrade

Health-conscious travel is moving past the dedicated retreat and into the ordinary hotel visit, trade outlet Skift reports. Novotel is out front with what it calls a Longevity Everyday model, built to carry wellness-minded choices into stays that were never sold as retreats to begin with. Rather than saving spas, movement and clean menus for a premium tier, the approach folds supportive options into the standard room at the standard rate. For hospitality generally, including the hotels our readers move through from Aspen to Palm Beach, it is a marker worth watching: wellness stops being an upsell and starts being an expectation.

With reporting from Skift.