The Front Desk Now Has to Impress a Machine, Too

Miami hotels have spent years winning over Chinese travelers with agents, brochures, and referrals. Increasingly, the traveler's first stop is an AI assistant, and hospitality teams are learning that being recommended by a chatbot matters as much as being noticed by a guest. It is a new kind of introduction, made before a single call is placed or a room is toured.

With reporting from Skift.