The American SetA Hotelier's Case Against Sameness
Dorchester Collection's leadership is drawing a hard line against the sameness spreading through luxury hospitality, arguing that a great hotel's character comes from its people and habits, not a template. The company sees its opening in doubling down on individuality across its properties rather than smoothing them into one house style. Its stated aim is a sharper kind of restraint: tighten the fundamentals of service without letting standardization crowd out the on-the-ground judgment that gives each address its own feel.
With reporting from Skift.
