The American SetBeauty's Fastest Climbers Online: Brands With the Founder Still in Charge, and Brands Priced for Every Day
New Similarweb figures compare how many more people are visiting beauty brands' own websites than a year ago, and the leaders fall into two clear groups. One group is labels still run by the people who started them. The other is labels priced so that adding a lipstick or serum to the cart takes no deliberation. Whether your favorite counter is on Worth Avenue or Rodeo Drive, the shopper's own screen is where both kinds of brand are gaining ground.
With reporting from WWD.