Moviegoers Will Get a Magic Card They Can Only Pick Up at the Cinema

Magic: The Gathering has lifted the curtain on its next Marvel crossover, a set called "Darkhold Destiny," according to Variety. Alongside the set, the game's makers are partnering with the forthcoming big-screen release of "Avengers: Doomsday" on a promotional card that will be handed out exclusively to audiences who see the film in a theater. For Beverly Hills and Los Angeles residents, that puts the giveaway within reach of the neighborhood's own screens rather than any hobby shop or online storefront. The tie-in pairs a tabletop game with a studio tentpole in a way that rewards showing up in person.

With reporting from Variety.