Vaynerchuk Picks VeeFriends as the Venture He Expects to Outgrow the Rest

Gary Vaynerchuk is concentrating his efforts on VeeFriends, the collectibles brand he founded, and told Variety it has the potential to become the largest company of his career. The VaynerX chairman has previously backed ventures including the restaurant reservation platform Resy and the label Empathy Wines, both of which Variety cites as examples of businesses he helped turn profitable. He also maintains a sizable following on YouTube, where he is known to viewers as GaryVee. According to the report, the commitment to VeeFriends marks a change in emphasis for an entrepreneur whose earlier work spanned several unrelated industries. Variety spoke with Vaynerchuk about his reasoning for the decision.

With reporting from Variety Film.