VaynerX Chairman Names VeeFriends as the Venture He Is Betting On

Gary Vaynerchuk, the chairman of VaynerX, has told Variety he is devoting his full attention to VeeFriends, his collectibles company. Vaynerchuk, who also goes by GaryVee, said the brand has the potential to become the largest enterprise of his career. His track record includes a role in building Resy and Empathy Wines, and he has a large following on YouTube alongside his business work. Variety reported the remarks in an interview about his decision to concentrate on the collectibles label.

With reporting from Variety.