A Hollywood Face, but the Kind Naples Collectors Actually Respect

Robert Pattinson has signed on as the newest global ambassador for a storied Swiss watchmaker, and the appointment reads less like a marketing coup than a natural fit. The London-born actor is described as a genuine enthusiast of mechanical watchmaking, not merely a famous face borrowed for the job. He has credited the house with a rare integrity running through its work, the kind of remark that plays better on this coast than a red-carpet photo op ever could. Palm Beach and Naples have never much cared for flash for its own sake, and a movement someone actually understands tends to earn more respect here than a name someone merely wears.

With reporting from Robb Report.