One of the World's Rarest Fibers Just Got a Limited Florida-Ready Run

Peter Millar, the apparel label founded in North Carolina, has put together a limited-edition collection made from vicuña, a fiber ranked among the rarest and most prized in the world. The move signals a deliberate step upmarket for the brand, aiming past its usual territory and toward something scarcer. It's the kind of detail that plays differently depending on which coast of Florida you're standing on — a quiet flex in Naples, a given in Palm Beach. Either way, a piece this limited won't sit on a rack for long.

With reporting from Robb Report.