The American SetA Two-Hundred-Year-Old Name Comes Back to the Wrist Palm Beach Already Knows How to Read
A Swiss watchmaker that first launched its name two centuries ago is returning to production, with every new piece to be built by the storied maison that recently took it under its wing as owner. Down here, where a watch tells a room who you are before you say a word, that kind of two-hundred-year provenance is not a marketing line — it is the whole point. Palm Beach wrists have always rewarded patience over hype, Naples prefers a name that has actually earned its age, and Miami will happily take either as long as it photographs well. A brand old enough to have been forgotten and confident enough to come back anyway is, by South Florida's own math, worth watching.
With reporting from Robb Report.
