The 2026 Ram Longhorn Tries to Sell Individuality by the Thousand

Ram's Texas-flavored Longhorn trim sets out to give a mass-produced pickup the feel of a one-off, cowboy-built rig. Car and Driver's look at the truck found that translating that kind of personal, custom character onto a factory line is a harder trick than it sounds. The result is a case study in what it takes to manufacture something that's supposed to feel singular.

With reporting from Car and Driver.