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A Coachbuilder Turns Its Hand to the Off-Road Machine

· 1 min read
Close-up of a hand gently touching a luxury car, showcasing elegant design and brand logo.
Photo by Gautam Sudarsan on Pexels

J.Ruiter has introduced the RVR, a coach-built off-road side-by-side that abandons the boxy, tool-shed look the category is usually built around. Its design draws the kind of comparison rarely made about a trail vehicle: a shape closer to the spacecraft of the film Interstellar than to anything with a roll cage and knobby tires. It is a rare instance of an off-roader being treated as a piece of design first and a workhorse second.

The American Set on film — also on Instagram.

With reporting from Road & Track.

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