Ford's New Electric Truck Sets Its Sights Past The Lightning's Five-Year Climb

Ford is aiming high with its next electric pickup. The automaker has reportedly targeted 100,000 first-year sales for its upcoming $30,000 electric truck — a number that would triple the best single-year total the F-150 Lightning managed after five years on the market. For a segment where electric trucks have taken time to find their footing with American buyers, that would mark a notably fast start. The goal underscores how much confidence Ford is placing in a lower-priced entry to broaden the electric truck's appeal beyond the Lightning's early buyers.

With reporting from The Drive.