The American SetSubaru WRX Rebounds With A $5,000 Price Cut And Fuller Dealer Lots
Subaru is turning the page on a rough sales stretch for the WRX. After the sport sedan posted its weakest year on record in 2025, Subaru cut the WRX's starting price by $5,000 heading into the new year and sent more cars to dealer lots nationwide. The combination of a lower window sticker and greater availability has drawn buyers back, putting the turbocharged, all-wheel-drive sedan on pace for a real recovery. For a car built around rally pedigree and everyday usability, more inventory simply means more chances for owners to find the exact WRX they want.
With reporting from The Drive.