The Type 01 Is Bringing First-Time Buyers to the Jaguar Badge

Jaguar's relaunched identity, led by the Type 01, is drawing buyers who have never owned the marque before, The Drive reports. The publication reads that early demand as evidence the brand's wholesale reinvention is landing well with the people who actually sign the paperwork. For the owners and collectors who keep the marque's older cars on the road, a new generation of Jaguar customers is the detail worth noting.

With reporting from The Drive.