In Aspen, Hoteliers Are Doubling Down on Accuracy

As short-form video pushes deeper into travel booking, Aspen's finest properties are insisting that anything shown to travelers match the actual room, the actual view, and the actual service on offer. It is a quiet stand for precision in an age of automated content, and one more reason a call to the concierge still beats a scroll through an app.

With reporting from Skift.