JetBlue Brings Cocktail Service and Mattress-Foam Comfort to Its Domestic First Class

JetBlue is reworking its first class cabin for domestic routes, building the redesign around comfort and service rather than just legroom. Cocktails made to order and full meals now anchor the onboard experience, a shift toward hospitality more familiar to a hotel bar than an airplane aisle. The seats themselves have grown roomier, cushioned with the kind of foam typically found in a mattress rather than standard airline upholstery. It's a bet that premium fliers want to feel settled in, not just seated.

With reporting from Skift.