For Vacation Rental Hosts in Aspen and the Hamptons, a New Way to Be Seen

Vrbo has launched a sponsored listings feature that lets vacation rental managers pay for greater placement in search results, a tool now open to hosts from Aspen to the Hamptons. The added visibility gives managers a new lever to reach travelers who are still deciding where to stay. Whether it brings genuinely new bookings, or simply asks hosts to spend more to hold the visibility they already had, is the question managers will be weighing as they decide whether to use it.

With reporting from Skift.